Chiara Bortolas, 42, owner of a company that produces fruit and vegetables in the Belluno mountains in Veneto, is the new national manager of Donne Impresa Coldiretti representing an army of 207,000 female-led agricultural businesses in Italy.
Bortolas has a classical high school diploma and a degree in Molecular Biology from the University of Padua, bringing his scientific knowledge to the fields. After graduation and a period as a researcher at the Experimental Zooprophylactic Institute of the Venezie, she opted for the vegetable greenhouses that she sells directly in the company shop and in the markets.
“Being able to combine production activities and personal services in a responsible way, entrepreneurial vision and supply chain projects, private reasons and the common good is the ambitious project that Coldiretti is helping to realize, systematizing the experiences of agricultural entrepreneurs on the Italian territory” he Chiara Bortolas affirmed in underlining that “thanks to the great opportunities offered by social agriculture, agritourism and direct sales, the number of women at the top of multifunctional companies increases.”
In their entrepreneurial action – explains Donne Impresa Coldiretti – the Italian agricultural entrepreneurs have shown a great ability to combine the challenge of the market with respect for the environment, the protection of quality of life and attention to social issues, together with the enhancement of products. typical local and biodiversity. In agriculture – highlights Women from the Coldiretti company – women are the protagonists from food and environmental education activities in schools to agrita and agriasilo services, from educational farms to rural pet-therapy paths, from the Campagna Amica markets to the farm. A trend also favored by the entry of “first generation” entrepreneurs who have had work experience in other sectors.
The “young share” is also important – underlines Donne Impresa Coldiretti – with 25% of female companies led by girls under 35 who have focused on the daily use of technology to manage both work and study, perhaps using the smartphone to control animals in the stable during study breaks at the university or to manage online purchases and reservations at the farm, or – concludes Coldiretti – to do research to recover lost varieties of local fruits or to bring Made in Italy wine all over the world.
This post will expire on Friday June 24th, 2022 10:32pm
